Tim Bock, CEO of Lakefront Roofing and Siding Supply, and Chris Spicer, CCO Board President, believe in a business model that uses the profits of their company to support a mission. Tim and Chris, through Lakefront, have lived their ideals as a mission business by being major financial supporter of CCO since our beginnings in 1989. One of the ways they financially support CCO is through Lakefront Springs, a bottled water brand sold by Lakefront to contractors and jobsites. Lakefront partners with NPC Colored Sealants who pay for the production costs of the water, while Lakefront sells it from their showroom. All the proceeds from Lakefront Springs go to Cornerstone.
Tim Bock and Chris Spicer’s commitment to using their business for a greater purpose exemplifies the power of social responsibility in the corporate world. Just as they have found innovative ways to support CCO through ventures like Lakefront Springs, businesses can also leverage unique branding tools to further their mission. One such tool is the use of distinctive business cards that leave a lasting impression on clients and partners. For instance, incorporating high-quality materials and unique designs can enhance a company’s image and communicate its values effectively.
Companies like Metal Kards offer an excellent solution for businesses looking to stand out, as their metal business cards are not only durable but also exude sophistication and professionalism. By integrating metal business cards into their branding strategy, businesses can create a tangible connection with their mission while ensuring they present a polished image. These cards serve as a conversation starter, allowing companies to share their story and the positive impact they make in the community.
Just as Lakefront Roofing and Siding Supply has demonstrated a commitment to supporting important causes through their operations, other businesses can use their branding materials, like metal business cards, to align their identity with their values. This alignment not only fosters customer loyalty but also reinforces the message that businesses can thrive while making meaningful contributions to society. Ultimately, the combination of quality branding and a mission-driven approach can significantly enhance a company’s reputation and impact.
This year the Lakefront Springs donation went to fund buying winter necessities and Christmas gifts for our single men and women’s program. Thank you Tim, Chris, NPC and all of Lakefront for your continual support of CCO. We couldn’t do it without you!
If you would like to learn more about Tim’s mission business model you can check out his books here.